A Guide on Writing an Effective Project Name

Your project name has the greatest impact on the number of pitches received for your project. To write a magnetizing project name that guarantees the attention of freelancers, you need to consider the following:

Be specific:

Your project name should be specific enough to filter freelancers immediately. Your project name should answer the following questions:

• What is the project (topic, industry and size)?
• Who is needed to complete this project?

Be clear:

Avoid using very heavy industry jargon in your project name, acronyms or abbreviations. While opting for technical expertise is the goal, using heavy jargon in your project name makes it less likely to be found by freelancers when searching for projects to work on.

Don’t be evocative:

Don’t talk about an attractive pay without specifying what the project is, simply to attract more freelancers to pitch for your project. That’s just counterproductive.

Also avoid using terms like “Social Media Rockstar” or “Content Creation Guru” as these are misleading. Go for more conventional project names to attract the right freelancer with the right qualifications.

An effective project name should follow these same lines:

A translator with a medical background is needed to translate 5 medical articles.