Your project description sums us the deliverables and expectations for your project. Here, you should expand on the project details in order to avoid back and forth communication with your freelancer or receiving the wrong output.

Your project description should cover:

The “About Us”:

Whether you’re a company, an entrepreneur or an individual, it is likely that you’ll need content that fits with your values or core business message. This is why it’s important to include in your project description a brief overview of your company and the type of industry you operate in. That way, your freelancer will never lose sight of who is requesting the content and will make sure that the content they deliver remains within your work scope.

Project details:

In this paragraph, you need to give more information and elaborate about the following:

• The purpose/objective of this task
• The type of content requested: Do you need blogs? eBooks? White papers? News Article?
• Target audience: do you have personas drafted or some key insights about your target audience?
• Project size: reiterate the expected word count for this project and what it covers
• What references will you provide to help your freelancer better understand your expectations: brand guidelines, tone of voice, content pillars, examples of previous work...etc.
• Project timeline: specify whether this project will extend over a long period or shall be delivered at once

Skills required to complete this project:

In this paragraph, specify the skills your freelancer needs to have to complete this project. Skills can include:

• Experience with (language)
• Experience with (type of content/media)
• Experience with (industry)
• Other requirements such as certifications.