Depending on the project type, each can require a freelancer with a different skill set and level of expertise. Some projects may necessitate an expert/scholar, others may simply need a beginner or a freelancer with an intermediate level of experience.
To choose the right experience level for your project, consider asking yourself the following questions:
- What industry does my project cover? Is it general and can be easily researched by a beginner or an intermediate-level freelancer, or does it require intensive research or deep knowledge of the industry and its practices, such as medicine or law? If yes, then you probably need an expert/scholar.
- Who am I targeting with this project? Are you targeting a general audience with different demographics and background, or are you targeting with your content a specific group like for example doctors, nurses or people with a background in medicine? If your content is targeted at a specific audience, then you’d want to include heavy industry jargon and an industry-related terminology to convey your expertise. If that’s the case, then you probably need an expert/scholar freelancer to work on your project.
- What is my budget? Your choice of freelancer level can also depend on your budget. Paying for a specialist to deliver you scholarly content that targets a community of experts or scholars from a certain field is different from paying for an intermediate-level freelancer to deliver you high-converting content but not at the same level of specialization.